Courses & workshop
Digital Marketing and Business & Management of Entertainment or Music Business CertificatesCourses are taught by industry experts who combine the latest in industry trends with real world experience. Most courses are offered in the evenings to accommodate busy professionals
Courses by term
One-week intensive Digital Marketing in the US and Hollywood Workshop
This intensive one-week programme is created exclusively for students of SKEMA focusing on digital marketing and the business of entertainment.
Sessions will provide students with insight into the digital marketing approach taken by companies in the United States as well as a “Hollywood” perspective and approach to the entertainment industry. The curriculum consists of lectures, discussions with industry guests, case studies, and site visits.
The schedule for the programme consists of five three-hour sessions to be held in UCLA campus classrooms in the morning between 9am and 12 noon and three site visits to relevant companies in the afternoon (approx. 60-90 minutes each). The one-week intensive Digital Marketing in the US and Hollywood Workshop will be held in UCLA classrooms (on campus).
These details are for information only and may be changed by the school without prior notice.